Don’t think to write, write to think - Herbert Lui

The article emphasizes that writing is not just an outcome but also a thinking process. It encourages readers to write as a way of planning and developing ideas rather than considering it only as the final product. Writing can start and end in various platforms, such as Google Docs or other software. The author suggests that one should embrace writing even if it appears crummy or embarrassing at first, as it allows for exploration of personal interests and unconscious inclinations. Writing is compared to sketching in architecture, where putting words on the page is an integral part of the creative process. The article concludes with a mention of the author’s book, “Creative Doing,” which emphasizes that great ideas are made through consistent creative practice.