The problem of creeping commercial surveillance - elnion.com

The article discusses the issue of “creeping commercial surveillance,” highlighting how companies like McDonalds have transitioned from simple data collection methods to more invasive ones through apps and social media. The author argues that this level of data collection is excessive, with many businesses collecting personal information without consent or providing an easy way for users to opt-out. Data about individuals can be highly valuable, making it a lucrative market for companies of all sizes. However, the author believes that businesses should respect individual privacy choices and implement more transparent and user-friendly data collection practices, such as offering customizable levels of tracking.