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The article “Fighting Traffic: The Dawn of the Motor Age in the American City” by Peter Norton examines how automobiles came to dominate urban streets through a deliberate campaign by automotive interests (“motordom”) rather than as an inevitable outcome of technological progress. Before the 1920s, pedestrians held legal and cultural primacy over city streets, crossing freely, lingering, and even allowing children to play in roadways. Traffic accidents often resulted in liability for drivers, as societal norms and laws prioritized pedestrian safety. Juries and media frequently blamed motorists, while early traffic control measures struggled to shift responsibility.

Motordom challenged this paradigm by framing cars as symbols of freedom and economic progress. They lobbied for legal reforms, such as stricter pedestrian regulations and reduced driver liability, while promoting social norms that cast walkers—especially those outside designated crosswalks—as “careless.” Traffic engineers, initially focused on general safety, gradually shifted to prioritizing vehicle efficiency, redesigning streets to minimize obstacles like streetcars or pedestrians. This transformation relied on rhetorical appeals to American ideals of individual liberty and free-market principles, positioning drivers as legitimate rights-holders whose mobility should not be constrained by outdated norms.

By the 1930s, motordom’s efforts reshaped cities: streets became spaces primarily for cars, with pedestrians confined to specific paths. Engineering standards and laws solidified this shift, enabling decades of urban redesign around automobile use. Norton argues that this outcome was neither democratic nor inevitable but a result of strategic lobbying by powerful interests, redefining who “belonged” on the street and prioritizing automotive mobility over other uses. The article underscores how political power and cultural narratives—not just technology or public demand—shaped modern urban landscapes dominated by cars.