reb00ted | Is this the end of social networking?

The article discusses the possible end of the social networking era with Facebook’s rollout of a TikTok-like redesign. It argues that Facebook was never truly about “bringing the world closer together” but was primarily an advertising machine driven by scandals and controversies. As TikTok emerges as a more successful advertising platform, Facebook shifts its focus to become another addiction-based advertising machine, moving away from its original mission statement. The author suggests that this shift may actually be a good thing for social networking, as it can now focus on its true purpose of connecting people and sharing experiences without the interference of profit-driven motives. The article concludes by expressing optimism that the best days of social networking are still ahead, with new platforms emerging to fill the void left by the departure of Facebook and other pretenders.