Google AMP is now half of Swiss publisher Blick’s mobile traffic

This article discusses how Swiss tabloid Blick is seeing success with Google’s AMP (Accelerated Mobile Pages) initiative. Blick has been formatting content for AMP, which results in faster-loading page times than its regular mobile site. The publication has seen an increase in pageviews and revenue from the initiative. Blick plans to implement a navigational structure on AMP to help convert fly-by readers into those who will stay longer or sign up for newsletters, increasing time on site and lowering bounce rates.